5 Best Shopify Sales Tracking Tools in 2024

Are you wondering why your Shopify store isn’t hitting its full potential? In the ever-evolving ecommerce landscape, data has become an invaluable asset for businesses seeking growth and success. It’s the secret sauce for making smarter decisions, understanding your customers, and saving money. By leveraging data, businesses can identify the most effective marketing channels and strategies, enabling you to make adjustments to your marketing efforts, craft better pricing strategies, and find top products people actually want, thus improving conversion rates.  

Understanding your sales data is essential for making informed decisions that can help your Shopify store achieve its full potential and meet its sales targets. Data-driven decision-making can help businesses position themselves for sustainable success and growth. Using sales tracking tools and apps is an excellent way for businesses to track Shopify stores, analyse sales data, and make informed decisions. But with so many options out there, how do you know which Shopify sales tracking tools are worth your time? 

In this blog, we’ll dive into the top sales tracking tools of 2024 for Shopify that will provide you with real-time insights, streamline your workflow, and boost your revenue. From advanced analytics to user-friendly dashboards, these tools will transform how you manage and grow your online store. Let’s explore these tools that can turn your data into dollars. 

What are Shopify sales tracking tools and apps?

As an ecommerce business owner, you’ll want to know the best-selling products, the revenue you’re generating, and the channels that are bringing in the most customers. However, manually tracking store sales data can be time-consuming. Leveraging sales tracking tools for your Shopify store automates the process of tracking your sales data and provides detailed insights into your sales data. Furthermore, these sales tracking tools track your revenue, orders, and sales channels, identify top-selling products and revenue-generating customers, monitor inventory levels, track SKU performance and create custom sales reports.

Why is a third-party tracking tool valuable to your ecommerce store? 

Whether you’re a startup or an established business, understanding the dynamics of your sales can profoundly impact your business growth. In this competitive landscape, the ability to track and analyse sales data is invaluable for any Shopify store owner. A third-party sales tracker helps you understand what makes your Shopify business thrive by providing critical insights from your sales data. With these sales trackers, you can even track and analyse other Shopify stores. By analysing your competitors' stores, you can emulate successful strategies and find winning products, giving you a competitive edge in the bustling ecommerce landscape.  

Using a sales tracker tool for your Shopify store can bring several other benefits to your business. The following are some of the important benefits of using a third-party tracking tool for your Shopify store.

Monitoring your performance 

Shopify native reports help you analyse your store’s performance, including sales, inventory, and customer data. Third-party sales tracking tools provide in-depth analytics that go beyond Shopify's native reports. These third-party Shopify sales tracker tools offer detailed insights into customer behaviour and preferences, product performance, and sales trends. By understanding your customers’ preferences and which products are selling well and why, you can optimise your inventory and marketing strategies. Sales tracking tools provide an eagle-eye view of sales data and customer behaviour that helps Shopify store owners make data-driven decisions, leading to more effective campaigns and a better understanding of your store's strengths and weaknesses.

Automated reporting 

Third-party Shopify sales tracker tools often come with automated reporting features, so you don’t have to spend hours gathering and analysing data. These sales tracker tools automatically generate comprehensive reports at regular intervals. This automation ensures that you always have up-to-date information at your fingertips, enabling you to quickly adapt to market changes. Automated reports can be customised to focus on the metrics most important to your business, making it easier to track your key performance indicators (KPIs).

Make smarter decisions

One of the most significant benefits of using third-party Shopify sales tracker tools is the ability to make informed decisions. With access to accurate and comprehensive data, you can identify trends, forecast demand, and set realistic sales targets. This data-driven approach eliminates guesswork, minimises risks, and helps you allocate resources more effectively. Having reliable data at your disposal ensures that your decisions are backed by solid evidence.

Understand your customers

Understanding your customers is crucial for any dropshipping business. Third-party Shopify sales tracker tools offer valuable insights into customer preferences, purchase history, browsing behaviour, and demographic information. These insights help you create targeted marketing campaigns and personalised shopping experiences for your customers. By understanding what motivates your customers, you can improve customer satisfaction and loyalty, leading to increased sales and repeat business.

Best Shopify sales tracking tools in 2024

Dropship.io

Dropship.io is a comprehensive sales tracking and product research tool designed specifically for Shopify stores, offering powerful analytics and competitive insights to help businesses optimise their performance.

Paid version benefits 

All three plans have access to all of the platform’s features. However, as you upgrade your plan, your usage limit on each feature increases. 

Here are some of the paid tools that you can access:

• Product Database: Search through millions of top-selling products. See their price, monthly sales and revenue. Filter by category to find profitable products. 

• Sales Tracker: Track and analyse competitors’ Shopify stores to discover winning products.

• Competitor Research: Conduct laser-targeted search for your competition.

• Portfolio: Get hand-picked profitable products every week. 

• Chrome Extension: Analyse your competitors’ stores as you browse.

Free version benefits 

Dropship.io offers a 7-day free trial. All you need to do is sign up for their free trial. You may notice a $1 charge on your account. This temporary authorisation is used to verify your card, and the amount will be promptly refunded. 

When you sign up for a free trial, you become eligible to: 

• Search for winning ad campaigns in the Ad Spot tool.

• Perform product research and traffic research to discover best-selling products, see their average order, sales and revenue.

• Track your competitors, see what apps they use, and spy on their total sales .

• Learn from Dropship University.

During this trial period, you should be able to create a plan for your dropshipping store based on data-driven insights.

Prices and plans

Dropship.io offers three plans with reasonable pricing. 

• Basic: This plan starts at just $29/month.

• Standard: This plan costs $49/month.

• Premium: This plan is offered at $79/month.

The pricing differs if you wish to pay annually. You can save up to 40 per cent with yearly billing. 

Koala Inspector

Koala Inspector offers a Google Chrome extension for brand owners that is forever free, alongside other paid plans. It helps businesses find out about their competitors, their popular items, and best-selling products, identify opportunities in their niche, and learn how to improve their own sites.

Paid version benefits 

The paid plans offer all free features. However, as you upgrade your plan, your credits on each feature increase.

For more information, view the pricing plans here.

Free version benefits 

With Koala Inspector free plan, you can:

• Conduct competitor analysis.

• Get insights into your competitor's strategies, Shopify theme, and product pricing.

• Find winning products.

• Optimise your inventory.

• Track Shopify store sales.

• See the store's monthly visits, traffic sources, and visits by country.

• Analyse ads.

Prices and plans 

Koala Inspector offers three pricing plans. The plans are reasonably priced. 

• Forever free: This plan starts at just $0/month.

• Unlimited: This plan costs $19.99/month.

• Professional: This plan is offered at $7.99/month .

All paid plans include a 3-day free trial. However, Koala Inspector loyal users get an additional 30-day free trial for the Unlimited plan.

Shopify Raise

Shopify Raise is a free tool developed for analysing Shopify stores. It’s a Google Chrome extension that helps you inspect your competitors' store's product strategy and discover best-selling products, helping businesses gain a competitive edge and make profits.

Paid version benefits 

Shopify Raise is a free Google Chrome extension and all its features are completely free to use.

Free version benefits 

Shopify Raise is one of the best Shopify store analysis tools and a product scraper. The following are some of the incredible features:

• Automatically identifies Shopify stores and performs in-depth analysis.

• Reveals the winning product and latest products added to their store. 

• Monitors your Shopify store sales in real-time.

• See useful information, including store name, store theme, product's average price, product specifications, and more.

• Exports product data for easy import to your store.

Prices and plans 

There are no plans for Shopify Raise like other sales trackers. It’s a free store sales tracker tool.

PPSPY

PPSPY is a Shopify sales tracker developed to identify and track winning products. By leveraging advanced analytics, it provides users with valuable insights into competitors' sales data, profitable niches, and market trends.

Paid version benefits

With PPSPY, you can:

• Use AI to discover best-selling products and competitor’s winning products. 

• Track competitor’s sales in seconds

• Get 15-day sales report

• Conduct market research. Filter stores by revenue, search volume, keywords, and more.

• Find one-product stores

• Get Shopify theme design ideas

• Analyse stores by website traffic 

Free version benefits 

There's no free version available. However, they do offer free trials. You can use your email to register an account to enjoy the trial. There is no card required.

You can take advantage of the PPSPY Chrome extension. The interface is quite user-friendly and won’t overwhelm users with a bunch of features. It offers various tools that can provide users with valuable insights into their own store’s performance and their competitors. The product research feature allows you to easily identify top-selling products and best-performing competitors. This can help you make informed decisions about your business and find the right products to sell.

Prices and plans 

PPSPY offers various pricing plans to cater to different business needs. Here’s a quick overview of the pricing options:

Basic: This plan starts at just $19.90/month. It’s designed for businesses just starting out.

Advanced: This plan costs $39.90/month. It’s designed for businesses looking to expand.

Unlimited: This plan is offered at $99/month. It’s designed for businesses looking to grow.

Enterprise: This plan costs $299/month. It’s designed for corporate teams.

The plans are offered at discounted prices if you pay annually.

Shop Hunter

Shop Hunter is an easy-to-use Shopify sales tracker. It uses a custom-made probabilistic algorithm to track a Shopify store’s sales based on several heuristics. The system is regularly refined for accuracy.

Paid version benefits 

With Shop Hunter, you can: 

• Find trending products across tens of thousands of stores, organised into one list with its trend-tracking tools.

• Easily track competitor stores and reveal their top-selling products.

• Easily categorise and analyse competitor stores based on various criteria such as product range, marketing strategies, and pricing with its unique tagging system.

• Gain a deeper understanding of your competitors’ sales strategies, product selection, and marketing techniques.

• Gives you access to product research, price comparison, and competitor analysis.

• Get email and ticket support for all paid plans.

Free version benefits

There's no free version available. However, they do offer free trials. You can use your email to register an account to enjoy the trial. There is no card required. 

Prices and plans 

Shop Hunter offers four plans for various business sizes and types. 

Basic: Perfect for starters, this plan starts at $50/month.

Professional: Ideal for professional ecommerce business owners, this plan costs $75/month.

Business: Suitable for larger organisations requiring wide coverage, this plan is offered at $250/month.

Enterprise: This plan is ideal for businesses requiring massive product research and sales. It costs $500/month. 

Businesses get 2 months free if they pay annually.

Can these tools track competitor sales?

With third-party Shopify sales tracker tools, you can see how your dropshipping business stacks up against your competitor's stores. You can also see the top-performing Shopify stores and what they are doing differently, so you can learn from them. These tools often collect data from various sources, giving you insights into industry trends, trending products, competitors’ sales, and winning strategies. By analysing the performance of top-performing stores, you can identify gaps in your own offerings and tailor your ad campaigns to target market opportunities. This competitive analysis helps you stay ahead of the curve and tailor your marketing strategies to outshine your competitors.

Choosing the right tool for your online store

There are several different sales tracking tools for Shopify available on the market, so how do you choose the right one for your online store? When choosing the right sales tracking tool for your Shopify store, you need to consider several key factors to ensure you get the best fit for your needs. 

Here are some important factors to consider:

Seamless integration

Make sure the Shopify sales tracker tool integrates seamlessly with your ecommerce platform, payment gateways, and marketing tools. This ensures that data flows smoothly across all systems, providing a more comprehensive view of your online store. Good integration capabilities can save you time and prevent manual errors.

Features 

Every dropshipping store has unique needs, so you should choose a sales tracker tool that offers everything you need for your dropshipping store. A good sales tracker tool will have several customisation capabilities, efficient data analytics and reporting features, reliable customer support, and data security features, as you’ll be dealing with sensitive information.

Ease of use

Choose a sales tracker tool that is easy to navigate and user-friendly. A complicated interface can slow you down. Look for tools with intuitive dashboards and clear reporting features, so you can quickly access the data that matters most without a steep learning curve.

Cost and scalability 

Consider the cost of the sales tracker tool and how it fits into your budget. Some tools offer tiered pricing based on features or the number of users. It's also important to think about scalability—can the tool grow with your business? Choose a sales tracker tool that can handle increasing data volumes and additional features as your business expands.   

User reviews and reputation

Consider the reputation of the tool and what other users are saying. Reading reviews and testimonials can provide insights into the tool's reliability and overall effectiveness. A sales tracker tool with positive customer feedback and a strong reputation is more likely to meet your expectations.

Summary 

Shopify sales tracker tools can be game-changers for your Shopify store. They serve as the backbone of any thriving Shopify store. From revealing the hidden strengths of your Shopify stores to uncovering competitive insights, these tools empower Shopify store owners to make informed decisions that can transform their Shopify stores into thriving powerhouses. 

The key to unlocking your store’s full potential lies in selecting the sales tracking tools that are the best fit for your online store. You may either choose a paid tool or use several free tools for your business. By selecting the right tools and applying the strategies, you’re setting the stage for exponential growth and success. Don’t be afraid to experiment with different tools and strategies to identify what works best for your ecommerce store and continually refine your approach. The ecommerce landscape is constantly evolving, and staying ahead of the curve means adapting and innovating.